🔨 THIS WEEK: Ron is opening 5 free call slots — when they're booked, they're booked.
Ron TalksConstruction
★ Followed by 10,000+ homeowners   No credit card. No sign-ups. Just answers.
A free 30-minute session with a real general contractor

Remodeling? Building? DIYing? Talk to someone you can actually trust.

Ron has overseen tens of millions of dollars in construction — and trained, consulted, and coached dozens of GCs, project managers, designers, and architects. He's even flipped, gutted, and rebuilt his own homes. Now that experience is here to help you make the right calls on your project.

Takes 60 seconds · Real calendar slots this week
▼ Tap play — Ron explains the call in 60 seconds
Ron Hogen working on a jobsite
Who you're talking to

He still shows up in work boots.

Ron isn't a consultant who read about construction. He's a GC who has run the jobs, caught the mistakes, and eaten the cost of the ones he missed. That's the experience pointed at your project for thirty minutes.

The math nobody does first

Going over budget isn't rare. It's the default.

↓ Out of pocket
−$10,000
1 in 3 homeowners blew their renovation budget by at least this much. Money already spent before they knew it was gone.
And 1 in 5 had to stop a renovation halfway through because of costs they didn't see coming.
Thirty minutes with Ron is free.

Clever Real Estate, Home Renovation Trends — 78% of homeowners went over budget; 35% by $10,000 or more.

What actually happens out there

The odds nobody tells you going in.

98%of jobs

Run past schedule. Every extra week is another week of rent, storage, or living in a construction zone.

78%of owners

Blow the renovation budget. Not by a little — by enough that the last phase gets cut entirely.

19%had to stop

Halted a renovation halfway through because of costs they didn't see coming.

It happens because homeowners walk in unprepared. Thirty minutes fixes a lot of that.

Before you sign anything

Four moves that cost you nothing.

Do this

Have Ron get your scope detailed up front — every line spelled out, so there's nothing left to charge you extra for.

Avoid this

A $12,000 "tile allowance" that buys builder-grade and bills you the difference.

Do this

Vet the team properly — before anyone sets foot on your property.

Avoid this

Meeting the salesman, then never seeing him again after the deposit clears.

Do this

Use Ron's payment schedule template, built so money released always matches work actually completed.

Avoid this

Being 70% paid out on a job that's 40% built.

Do this

Get coached on the practices that keep mistakes and misunderstandings from happening at all.

Avoid this

A verbal yes on site that shows up as $8,400 on the final invoice.

Ask a real one

The questions that keep you up at night — answered on one 30-minute call.

Athletes have trainers. Businesses have accountants. But your remodel — the biggest investment in your largest asset — comes with nobody in your corner. That changes here.

"Is this bid too expensive — or actually fair?"
"I want to remodel. What do I do first?"
"Is there a cheaper way to refresh my kitchen or bath?"
"Where do people actually find good contractors?"
"Do I really need an architect for this?"
"Something feels off with my project. Am I crazy?"

Bring one. Bring all of them. That's the call.

Framing stage on a project Ron managed
Mid-construction

Most of the money is decided before this stage.

By the time the framing is up, the contract is signed and the allowances are set. That's why the call happens first.

A straight letter to the homeowner about to sign

You do this once. He does it every month.

You're about to hand the biggest check of your life to someone you met three weeks ago.

A contract written by the other side. A bid you can't fully decode. And nobody in the room whose job is to protect you.

It isn't that contractors are evil. It's that you're playing an away game.

He's negotiated this a hundred times. You've done it once, twenty years ago, on a smaller house. That's the whole problem.

The homeowners who come out fine aren't lucky.

They had someone in their corner who'd read a thousand bids before theirs. That's the difference. That's what this call is.

Thirty minutes. You talk, Ron listens, then he tells you exactly what he'd do if it were his house and his money. No software to buy. No course to enroll in. If you want ongoing help after, ask him. If you don't, don't.

What we'll actually do on the call

Thirty minutes. Zero fluff.

Every project is at a different stage — so the call meets you at yours. We'll dig into whichever of these you need:

01

Your bid or contract — if you have one

Already have it? Let's go through it together — where the padding hides, which allowances are traps, and the language that quietly guarantees overruns before demo day.

02

Finding — and vetting — your contractor

Where do you even start looking? What separates a real pro from a guy with a truck and a Yelp page? The questions to ask before anyone steps in your house.

03

What your project should actually cost

Our proprietary AI-powered scope-of-work software generates a real scope for your project — with or without plans — so you see what actual pricing should look like and compare quotes apples to apples.

04

Where you can save money

Do you need the full remodel — or a smart refresh? The cheaper paths to 90% of the same look, and the spends that are actually worth it.

05

Your next three moves — in writing

After the call, Ron sends your situation and next steps in a written summary. Nobody else does this.

What you walk away with

A real document. With real numbers.

Sample
Ron TalksConstruction

Scope of Work & Budget Estimate

Sample project · Kitchen remodel, 210 sq ft
Prepared for illustration — figures are examples, not a quote
Line itemQtyEst. cost
Demolition & prep
Cabinet, counter, appliance removal & haul-off1 ls$3,400
Rough trades
Electrical — 6 circuits, under-cabinet, code upgrade1 ls$7,200
Plumbing relocation — sink & dishwasher1 ls$4,100
Finishes
Cabinetry — semi-custom, shaker, soft-close22 lf$18,600
Countertop — quartz, 3cm, eased edge48 sf$6,240
Flooring — engineered oak, incl. underlayment210 sf$4,830
Estimated range$47,600 – $54,200
Where this one is likely to move: cabinetry is the largest single line and the most sensitive to selection changes. If the panel needs replacing after inspection, add $3,000–4,500. Ask any bidder to price that contingency now, not later.
Projects Ron has run

This is what it looks like when somebody's actually watching.

Before The same project at framing stage
After The finished kitchen on the same project

Same project, start to finish. On schedule, on budget, every change order questioned before it was signed.

Show up and keep all of this

Booked = yours free. Even if we never talk again.

The Before You Build Guide 31 pages

The pre-remodel playbook — fire safety, lighting, spend vs. save, contractor traps, and more.

Your Renovation Scope & Budget AI-generated

A real scope of work for your project, generated by our software — so you can compare every bid apples to apples.

Your Questions, Answered in Writing After the call

A summary of your call and your next moves — straight to your inbox within 24 hours.

Worst case? You're 30 minutes smarter and better equipped than 95% of homeowners.
What homeowners say about working with Ron

Real projects. Real homeowners.

★★★★★ · Kitchen & laundry remodel · Yelp

"Ron explained EVERYTHING to me in as much detail as I wanted. He educated me and I learned quite a bit about construction as a result. He is patient and thoughtful. He is truly PHENOMENAL."

— Diane, verified Yelp review
★★★★★ · Full-gut remodel + 400 sq ft addition · Yelp

"Ron was personable, kind & asked great leading questions. He returned with three options — Good / Better / Best — and provided the reasoning behind them all. He kept the team on schedule and pushed hard to ensure we could come back ASAP."

— Suzanne O., verified Yelp review
★★★★★ · Roofing project · Yelp

"His attention to detail, timing and quality workmanship was superior. Ron communicated frequently and checked on the progress of the project. We would hire him again for any project without hesitation."

— Derek K.L., verified Yelp review
Honest disclosure

This call is for you — or it isn't.

Book it if…

  • You're actively planning or mid-remodel
  • You're getting bids — or already signed and something feels off
  • You've got a real project and a real timeline — anywhere in the US
  • You're the one making the decisions on this project

Skip it if…

  • The remodel is a someday-maybe daydream
  • You want a free labor estimate, not advice
  • You're a contractor looking for business help — that's Home Improvement Closer
  • You've got it all handled (genuinely — good for you)
The obvious question

"Why would a construction PM give this away free?"

Fair question. Straight answer.

Some homeowners who do the free call end up wanting Ron in their corner for the whole project — reviewing every bid, every change order, every invoice until the punch list is done. That's paid coaching, and it's how this whole thing works.

But most people just need the 30 minutes. They get their answers, they get their next moves, and they run their project sharper than they would have. That's fine. That's the deal. Ron builds his audience by actually being useful — the people who need more, ask for more.

No pitch unless you ask. If coaching isn't a fit, you still leave with your written next steps. There is no version of this where you lose 30 minutes and get nothing.

Who you're talking to

Who's Ron.

Ron Hogen

Ron Hogen has overseen tens of millions of dollars in construction — multi-million-dollar custom homes, full-gut remodels, commercial builds, and every screw-up in between. He's trained, consulted, and coached dozens of GCs, project managers, designers, and architects — and flipped, gutted, and rebuilt his own homes along the way.

He runs Ron Talks Construction on Instagram and TikTok, where 10,000+ homeowners follow along for the stuff their contractor won't tell them. This call is that same straight talk — pointed at your actual project.

Before you sign, spend, or start demo

Thirty minutes now, or ten grand later.

Your questions answered. Your bid decoded. Your scope of work generated. Your next 3 moves in writing. One free call.

5 slots this week · 60 seconds to book
"If after the call it's not a fit — totally fine. You'll still walk away with clarity and next steps."— Ron